A well thought out brand can add significant value to your product and business as a whole by attracting customers and retaining them. The purpose of a brand is to create recognition, desire, and trust, and there are two key factors to doing this well: authenticity and consistency.
Making things inevitably costs money. You spend on materials, tools, and classes, and sometimes the outgoings can seem endless. But when you’re making things to sell, these are the costs of doing business – otherwise known as business expenses! When you keep track of these costs and include them in your tax return, they reduce the amount of tax you pay.
It’s that time of year where we review what’s happened on Felt in the past 12 months and share some behind-the-scenes insights. This year it’s a look at Felt in the post-Covid period, from traffic and sales, to demographics and devices. Based on what we’ve observed, we’ve noted some trends and come up with some tips for you to try out in 2023!
It can be uncomfortable to talk yourself up, but when you promote your Felt shop, you’re also encouraging your customers to shop local, support small businesses, and invest in local creativity. Visitors to Felt often purchase from more than one seller, so promoting your Felt shop not only increases your own sales and profile, but pays it forward to other makers in the community. Everybody wins!
Over the years we’ve asked sellers on Felt to share their advice about selling online, running a business, and living a creative life. The collective wisdom on Felt is invaluable, whether you’re already established, or just starting out, so here is the first instalment in a Felt Tips series, straight from our hardworking hivemind!
Felt is based in Christchurch, New Zealand, and run by a dedicated team of four: Lucy, Marcel, Jo, and Blake. For Felt’s birthday, the team stepped out from behind the website to answer some questions about what they do, why they do it, and what it’s like to work on Felt.
SEO, or Search Engine Optimisation is a term you may have heard bandied about with reference to websites and selling your work online. In short, SEO refers to techniques that help your website or webpage appear near the top of search results. To the non-tech-savvy, … Read more »
This month we’ve rounded up statistics from the last two years, and taken a look at what Felt looks like in the COVID era, from traffic and sales, to demographics and devices. Based on what we’ve observed, we’ve also come up with some tips for you to try out in 2022!
This Friday 1 May, we’re releasing the exciting final phase of mobile friendly Felt: the listing process. Felt may be briefly offline between 9.30 and 10am on Friday as we go live with the update. Next time you visit Felt to list something new, or edit an existing listing, you’ll be able to do it from your phone or tablet, and you get to take these shiny new tools for a spin!
This week on Felt, we’ve updated the way that Felt handles your profile. This won’t change anything for you immediately, but you will notice the difference when you edit your profile.