Top tips to promote your Felt shop

Photo by Fede Casanova on Unsplash

It can be uncomfortable to talk yourself up, but when you promote your Felt shop, you’re also encouraging your customers to shop local, support small businesses, and invest in local creativity.

Visitors to Felt often purchase from more than one seller, so promoting your Felt shop not only increases your own sales and profile, but pays it forward to other makers in the community. Everybody wins!

1. Use your Felt shop address

Every Felt shop automatically gets its own shop address –  a  short-form URL that directs traffic straight to your shop, which is ‘’

Add your Felt shop address to your…

  • Social media profiles
  • Email signature
  • Business cards or flyers
  • Packaging and brand materials
  • ‘Find me on Felt’ cards at markets

2. Be seen on social media

Whether it’s Facebook, Instagram, TikTok, or another platform you use to promote your work, make the most of it! Use your Felt shop address wherever you can, and make it easy for customers to jump straight from your posts or stories to your Felt shop, where they can purchase the items they’ve seen.

  • Include your Felt shop address in your profile
  • Add a ‘Shop Now’ button to your page and link it to your Felt shop
  • Follow Felt on Instagram and Facebook
  • Tag @iheartfelt and use the hashtag #feltnz
  • Share posts, comment, and tag others

3. Find me on Felt

Do people know they can find you on Felt? Collective promotion can have way more impact than each of us going it alone. We’ve put together a range of “Find me on Felt” promotional materials for you to…

  • Hand out at markets and events, and pop in with purchases
  • Include when posting orders
  • Display at your market stall, to remind customers where they can find you online

Order yours now » 

4. Tell your story

Visitors to your shop and listings can read your “about the maker” page to find out a little more about you. We all have amazing stories to tell – about our craft, personal circumstances, or why we do what we do. It’s tempting to hide behind your work, but being proud of your story and brave enough to tell it can make a big difference to how much people appreciate and value your work. Update your ‘about the maker’ page »

5. Optimise your Felt shop

Both Felt and Google use the written content of your shop and listings to generate search results. This includes your shop name, shop header, listing titles and descriptions. Check your content with this in mind to improve your search rankings and be seen by more shoppers. Learn more »


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