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Common pricing mistakes and how to avoid them

Pricing is an endlessly tricky topic, and while sometimes it comes down to a bit of trial and error, there are some fundamental factors that can make all the difference to whether you make money. Here are six common pricing mistakes that are easy to make, but easy to avoid if you know what to look out for.

What makes a good brand?

A well thought out brand can add significant value to your product and business as a whole by attracting customers and retaining them. The purpose of a brand is to create recognition, desire, and trust, and there are two key factors to doing this well: authenticity and consistency.