Walk this way: Designing a great customer journey
From the moment a customer encounters your product or brand, to the point they are ready to buy, there’s a bunch of things you can do to make sure their path to purchasing from you is a smooth one.
felt sellers
What we look for
Throughout the year, the team at Felt collates gift guides and collections, and selects items and shops to feature in our marketing emails and social media channels. So how do we decide what to feature?
Christmas Gift Guide stickers and shareables
Grab some gorgeous Christmas Gift Guide graphics to make your own social media posts. This year’s design by the talented Donna Robertson is super cute and captures a Kiwi Christmas perfectly – get it out there!
Words of wisdom from the Felt hivemind – Part II
Over the years we’ve asked sellers on Felt to share their advice about selling online, running a business, and living a creative life. The collective wisdom on Felt is invaluable, whether you’re already established, or just starting out. Enjoy the second instalment in a Felt Tips series, straight from our hardworking hivemind!
Commission increase from 1 August
From 1 August 2023, commission on Felt sales will increase to 8.5% – our first price increase since Felt began, 16 years ago. Listing fees will remain the same, so the day-to-day cost of having a Felt shop and listing products will not change.
2022: A Year in Review
It’s that time of year where we review what’s happened on Felt in the past 12 months and share some behind-the-scenes insights. This year it’s a look at Felt in the post-Covid period, from traffic and sales, to demographics and devices. Based on what we’ve observed, we’ve noted some trends and come up with some tips for you to try out in 2023!
Top tips to promote your Felt shop
It can be uncomfortable to talk yourself up, but when you promote your Felt shop, you’re also encouraging your customers to shop local, support small businesses, and invest in local creativity. Visitors to Felt often purchase from more than one seller, so promoting your Felt shop not only increases your own sales and profile, but pays it forward to other makers in the community. Everybody wins!
Grow and thrive: the seeds of a creative lifestyle
For 15 years, Felt has provided a place for Kiwi makers, designers, artists, and craftspeople to pursue their passion and grow their businesses – and if you’ve ever thought about making and selling your own products, it may be the place for you too.
As you browse Felt, you’re seeing the work of hundreds of creative Kiwis, each promoting their own work independently, but working together in a supportive community. Have you ever wondered how someone takes that first step into selling their work on Felt?
Words of wisdom from the Felt hivemind
Over the years we’ve asked sellers on Felt to share their advice about selling online, running a business, and living a creative life. The collective wisdom on Felt is invaluable, whether you’re already established, or just starting out, so here is the first instalment in a Felt Tips series, straight from our hardworking hivemind!
Optimising your Felt shop for search
SEO, or Search Engine Optimisation is a term you may have heard bandied about with reference to websites and selling your work online. In short, SEO refers to techniques that help your website or webpage appear near the top of search results. To the non-tech-savvy, … Read more »