Manawatu maker couple Kate and Heather often get asked about their business name – Defining Ply, or Ply for short. “We chose our name as a nod to our (exceptionally dorky) penchant for word play. Ply can mean tempt with wares, twist threads together, or working as a master of your trade. Defining Ply is a verb, something we do, something that can evolve; we learn, we pull things together, we work with our hands, we hope to draw like-minded humans to us.”
