In a house in Featherston, surrounded by second hand treasures (including a lounge suite originally given to her great-grandparents as a wedding gift), Emma McCleary crafts fabric, paper, ink and words into the unique handmade stylings of Emma Makes.
What do you make?
Mainly bags, purses and pencil cases from vintage and new fabrics as well as notebooks and witty pencils.
I sell on Felt as well as through a range of great stockists in New Zealand and Australia. While I don’t do many craft fairs, I am planning to do Craft 2.0 (Wellington) in October, Alt. Shift. Craft (Palmerston North) in December and Craft Country (Greytown) in December, which is one I also organise.
Do you have formal training or qualifications in your craft?
Yes and no – I have a degree in Fine Arts (majoring in printmaking) and a post graduate diploma in Museum Studies. Both those were based around creative study, which helped me develop ideas, which helps me run Emma Makes. However, neither gave me the technical skills I use now.
Your favourite materials, tools and processes?
Hands down it’s my sewing machine, which I got for my 21st birthday, vintage op-shopped fabrics, and sewing. I taught myself to sew at art school by unpicking op-shopped clothing, seeing how it was made and then re-sewing it into styles that I liked.
Now I draft my own patterns and have a hilarious series of paper squares and rectangles, which look like nothing to outsiders but tell me exactly what I need to sew my products.
What was the last handmade item you bought?
I buy handmade all the time because it’s great and because I can’t expect people to buy from me if I’m not supporting handmade and buying local. I’ve most recently bought a teacup print from oyprints to reward myself for meeting a month-long challenge and a crochet coffee cup warmer from Alexandra Mackenzie – I’ve also got a great blue felted bag by Ramari Textiles on layby at Craft Country in Featherston.
Five words that describe your mind: Curious, great memory, optimistic, wilful.
Your favourite feedback from a customer:
I love hearing from customers because they often tell me really special things. Many of my notebooks and pencils have travelled the world or they’ve recorded notes for expectant mums and have been thank you presents for bridesmaids. I once sent a Plans & Schemes notebook to Parliament, which I thought was appropriate!
I love spotting random strangers wearing my bags – and people make a point of texting me or posting bag sightings on my Facebook page, which I love too.
My most intriguing customers – who never give feedback – are the men who join Felt just so they can buy a present for their wife. I always wonder if they’ve chosen it themselves or if their wife has emailed through a shopping list.
Describe your workspace:
I was really lucky a couple of years ago and got the builders in to make part of our garage into my studio. They lined it out and put a little recycled window in the back so that’s my craft space. And there’s always a little pile of stuff at the end of the couch too.
I painted my studio green (Geraldine by Dulux) and used old drawers to make shelves. It’s also pretty heavily laden with treasure from op-shops.
It’s always well packed with stuff – supplies, half-made projects, half-made printmaking works and finished products ready to ship off to Felt buyers and stockists.
What are you reading now?
I work in the book trade (my ‘real job’) as web editor for Booksellers New Zealand. I’m really lucky because I get to see a lot of new books and have the opportunity to review them too. Right now I’m reading Gorse is Not People by Janet Frame and NW by Zadie Smith. I implore mothers reading this profile to let their daughters read When You Reach Me by Rebecca Stead – it’s incredible with a wonderful central girl character.
A favourite quote: “Comparison is the thief of joy.” – Teddy Roosevelt
What are you currently listening to?
I listen to heaps of podcasts because my studio doesn’t get National Radio. I love: This American Life, All Songs Considered, Selected Shorts, The Slate Culture Gabfest, The Moth, Desert Island Discs, The Friday Night Comedy Podcast, Savage Love and Great Lives among others.
Your hero/heroine:
I don’t really believe in putting people on a pedestal – instead I have a group of well-known people as well as friends who I admire for parts of their character, personality or resolve.
There’s something for just about everybody in Emma’s Felt shop, Emma Makes. To celebrate her love of floral prints, one lucky person who comments below will win an Emma Makes pixie bag in gorgeous retro fabric…and you might even find a handful of those fab pencils inside. The draw is open to New Zealand residents only until Friday 14 September.
Gorgeous vintage looking floral prints, i’m in love with them all!
Very inspirational in all that she does !! Love the colour Emma gives in thought and visually !!
This is a lovely, interesting interview. Congratulations Emma and all the best!
I love Emmas things, and also love her Blog. She seems to be able to lift my day! Have just received my Daffodil purse the other day and it is such a sweet piece, not sure if I will use it or just look at it, thanks Emma!
I love Emmamakes. Yup.
I love your work and enjoy reading your blog, interesting that you have as a quote “Comparison is the thief of joy.”, I gotta remember that as I admit to feeling a bit envious of you especially now that I’ve read on your facebook page that you’re gifted at parallel parking!
I love the witty pencils! You are so talented Emma.
Wow. I love your things! Thanks for the inspiring interview. x
Beautifully tailored bags, I would be proud to own one.
Oooh, looks like my spring/summer bag will be one of yours!
Lovely, Lovely interview. So nice to have a peek into others studios. x
Wow your bags are great, they would be the perfect summer accessory! Love the work Emma!
What a great interview! Have long admired your bags Emma, and love your philosophy.
eeeeeeeeeeeeee! Super cute. I’ve been thinking of getting a bag to give to my friend as the prints are so sweet.
x
Such lovely lovely things! I wish I had just an ounce of your talent! x
I love love love Emma Makes! (I once bought some of her pencils as a gift for someone, but couldn’t bear to part with them all so I kept one for myself!)
huge fan of your work Emma, congrats on being the ‘featured seller’ 🙂
dee.
Lovely new range of spring bags, very inspiring for the long hot summer days ahead!
i love your work. So many times I have seen some great idea then looked closer and its Emma Makes again. 🙂
I Love the variety of things Emma creates, from bags to pencils. The bags have such a cute shape and are always made from such pretty fabric. 🙂
Emma is the BOMB. Srsly.
I’ve been enjoying the recent photography of your latest bags, they really set them off beautifully.
I want to be like Emma when I grow up.
I have just started following your Blog and I love your work.
Em. You know I think you are fabulous. Can’t wait for my new bag to arrive – but seriously I am sure I need another – the pink roses one featured in this fabulous article about you is the one I nearly bought as well. I love seeing you doing so well Em. Good for you! Jax
Emma is a talented, creative woman, and also my friend – I consider myself blessed 🙂
Congratulations on being featured Emma! I love all your lovely things.
You’re a lovely artisan!
My father is a taylor so I’ve always seen sewing machines around, it’s wonderful how you create so lovely purses and bags, thery’re so colourful and happy!
Keep on the good work 😉
love Emma’s fabrics and quirky style, esp the bags – would be great to have one of those bags!! Am inspired by Emma’s creativity and industry! In fact it makes me darn jealous as I have heaps of vintagey fabrics in boxes and ideas in my head…. but Emma just gets on and makes!!!
beautiful!!!
Fantastic stuff, love those bags!
Gorgeous wares. Thanks for the book recommendation for my daughter, I’m always looking for her. xx
I brought put your “get excited and make stuff” pencils in my son’s christmas stocking last year. I get a kick out of seeing them in his pencil case.
I can’t enter the comp since I’m not strictly speaking a New Zealand resident (since I recently moved from Wellington to Australia), but I’m a bit Felt fan and a huge Emmamakes fan. I just want to comment that I have heaps of Emma’s stuff, and I think it’s all fab – from the pencils to the handbags to the custom-made phone cover. Everytime I buy something from Emma I know it will have that wonderful combination of high quality, personality and handmade-ness.
Great work Emma. I love seeing what vintage fabrics you have used 🙂
wonderful article on you Emma, and love your style!
Congratulations Emma – a wonderful interview, and that barkcloth bag – LUSH.
Your bags are one of a kind! The yellow floral bag would be perfect for summer!
How great to be the featured seller, love hearing more about the sellers/artists. Awesome, love your stuff!
Your pixie bags are just gorgeous! Love the floral prints 🙂
Loved reading the article, and so love Emma’s creations! x
Emma Makes Rocks, you have inspired me to dust down my sewing machine and have a go at making things for my family, so thank you:)
Well done Emma and happy birthday to you for today!.
Congrats on being a featured seller. This is a lovely interview.
Oooh! Love Emma’s goodies 🙂 I’d love to win a new pixie bag for summer! x
Emma, your bags totally have the X factor, the minute I saw them I had to have one, I can’t wait for it to arrive!
Congratulations, Emma,on being the featured seller! Love reading about your methods and processes, and as always, your stuff looks fabulous. Ka pai!
Emma Makes is one of my favourite sellers!
Enjoyed reading about Emma and her creations. Thanks for the mention too!
Emma makes such pretty and creative things! Love your work 🙂