Posts Tagged ‘toys’

And now for a nature documentary…

Thursday, May 25th, 2017

Narrator: “The miniature giraffe, here spotted in a family group, is happiest roaming across the savannahs of your child’s bedroom…”

sewitseams blog


Adopt a mini giraffe today »


OMG, the cute!

Thursday, May 11th, 2017

They’re small, they’re bunnies, and they are awesome… Oh! And they like toast… yes, plain bread toast.



Catch your OnPoki bunny now »


Cool cat

Thursday, April 27th, 2017

Meet Tom. He’s a dapper fellow and he’s just one of the very personable bunch from Saskia’s Studio, looking for a home.

saskiasstudio blog


Visit Saskia’s Studio now »


Simon and Kate Peterson: crafting traditional toys with a contemporary twist

Monday, March 13th, 2017

Simon and Kate Peterson are a husband and wife maker duo located in the ever-beautiful and sunny Hawkes Bay. Their brand Peterson Woodcraft is all about hand crafted wooden traditional toys with a modern twist. In their spare time they moonlight as parents to four little ones aged 8 and under, drink probably far too much coffee and like to pretend that 7am is a sleep-in.

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What do you make?
We make a variety of hand crafted wooden toys, from trolleys and wooden letters to bespoke wooden dolls houses and castles. Simon (the stay at home parent) does much of the product design and wood working while juggling children and school pick-ups, while Kate (who is a librarian by day) handles all the marketing, social media etc, and hand painting of the products.

How did you get started with your craft?
An appropriate answer would be something along the lines of how Kate was always creative and Simon always wanted to make wooden toys and other beautiful things. However, honestly, it really started out of boredom and a desire to contribute to the household income!

Simon has been the stay at home dad since our eldest was just three months old and then when we moved to Hastings two years ago our moving truck crashed and we lost almost everything we owned. Suddenly we were in this position where everything got evaluated (for insurance purposes, yay) and needs and wants were also really re-evaluated.

With our twin girls blissfully still napping, the older two off at school and Kate off at work, Simon realised his days at home were numbered and he might need to get a real job one day – something neither of us particularly wanted! So, with a bit of space to dream up something, a little insurance money and a loan from our parents, Simon got stuck in creating in his new man cave. Kate, originally just a backer and encourager from the sidelines, quickly got involved in product design and the paint finishing, and it all went from there.

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Do you have formal training or qualifications in your craft?
Besides some 5th and 6th form woodworking and art classes, and a short stint into carpentry – nope! It has been a self taught, research and discovery as we go approach. And really this is partly what makes it more fun.

Your favourite materials, tools and processes?
Wood is the obvious answer. Kate never felt that strongly about it until we started working with it all the time, now she is really into grains and textures too! But dreaming things up on paper and computer screen is also a huge part of it.

Describe your creative process:
It usually starts on a bit of scrap paper the kids have drawn on and then the computer. Someone asks us to create something we haven’t done before, or Kate has spent too much time on the internet, and then a whole lot of research and tinkering on screen goes on. Simon draws it up the idea in a programme on the computer so we can get a good look at it from all angles and can work out materials etc. This design phase and problem solving part is something Simon really enjoys. For Kate, having a good cup of coffee, some music and time out to just go paint is a lovely way to spend a Sunday.

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Describe your workspace:
Currently? There isn’t one! Very excitingly, we have just moved in to our first home. So at the moment the ‘workspace’ is filled with boxes and other miscellaneous children-related paraphernalia (who knew they could have so much stuff). The great news now, though, is we actually have a dedicated wood working space, as well as a connected unit to use as a painting and finishing studio. Before this we were painting on the floor of the sleep-out of a house we rented!

Your favourite feedback from a customer:
Thankfully, we have had a lot of positive feedback and it really is important… especially for a couple of perfectionists who agonise over the details! This bit of feedback recently really made our month though:
“We are absolutely blown away by the quality of workmanship and attention to details, totally exceeded our expectations (from packaging to the product itself)! Thank you Simon!”


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What are you currently listening to?
We have The Rock radio station on almost always! If it is not that then it’s the cricket (which Kate HATES).

What was the last handmade item you bought and what attracted you to it?
The last probably, and one of Kate’s favourite things was a Chocolate Fish keyring made by Kellyvize. It always is a conversation starter! It is amazing how many people think Kate has a half eaten chocolate fish laying around the place.

What’s in store for 2017?
Settling in and setting up our workspace is our first priority, and a really exciting one! After that we have been working on some designs for wooden Rapunzel towers and castles – one off bespoke pieces – and we can’t wait to make these come to life.

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As a special treat for Felt customers Peterson Woodcraft are offering free shipping on all products bought through Felt for the next fortnight – just enter the voucher code FELTMTM17 at checkout. Offer is open until Monday 27 March and is available to New Zealand residents only.


Purchase from Peterson Woodcraft here »


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Traditional toys made to last for generations

Thursday, March 2nd, 2017

Traditional Wooden Train Set by Tekton Toys

Daniel of Tekton Toys handcrafts traditional wooden toys in his Christchurch workshop, following a simple philosophy of no paint and no plastic. His toys are made using good quality hardwoods – walnut, oak, kauri, kwila and ash – and constructed to last for generations, with a natural beeswax finish.

We think Tekton Toys’ pull along toys make a gorgeous gift for a first or second birthday, while the sturdy trains, planes and automobiles make great gifts for toddlers through to school age children, encouraging creative play and feeding young imaginations.

Traditional Wooden Spitfire Plane by Tekton Toys

Traditional Wooden Pull-Along Duck by Tekton Toys


See more traditional toys from Tekton Toys »


Well crafted gifts for the little people in your life

Thursday, November 24th, 2016

Bullseye, a one-of-a-kind heirloom hobby horse by Nobel Steed

There’s nothing quite like well crafted gifts for the little people in your life – they have heart and soul that mass produced toys just can’t compete with. We’ve picked out a bunch of cute and colourful creations for kids in our Gifts for Children gift guide.

Gifts for children

1 Unicorn by Jane Dunn | 2 Giant wooden truck by Hebe Kids | 3 Fabric wings by Hello Fallow | 4 Wooden triceratops by The Elves and the Woodbotherer | 5 Cloth handmade doll by Zealous Design


Peruse the Felt Christmas Gift Guide »

Check out the Felt Christmas Catalogue on Issuu »


Wood over plastic: the Northland illustrator making simply beautiful toys for imaginative play

Monday, November 7th, 2016

Rosa May Rutherford’s Steiner background meant that wholesome toys for imaginative play were a must for her young son Maioha. Once she’d made him a couple of wooden toys she was hooked, and Dean’s Workshop was born.




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What do you make?
I make wooden toys, so far mostly animals.

How did you get into your craft?
When I was growing up, my dad was a full time wood carver, making mainly cooking spoons. I spent a bit of time in the workshop with him, but never really got into it. Through school I never enjoyed woodwork. I honestly found it so boring! I was more into art…

When I had my son, I wanted to make him some wooden toys, and since I live near my dad I was able to use all his gear. I didn’t think I would, but I got hooked straight away and now I really love it. The machinery is scary, but totally empowering. I still can’t believe how differently I feel about the whole thing as an adult. I’m so interested in learning my dad’s craft now.

Do you have formal training or qualifications in your craft?
I studied documentary photography and illustration, so no, not in my current craft, but there is so much I can take from my degree and my amazing tutors to use in my work. I do some work as an illustrator so it was kind of easy to transition into making 3D versions of my illustrations.

Having my dad to teach me everything I need to know is a major bonus. There is no way I would be doing this if I hadn’t thought I could take advantage of his workshop, skills and knowledge.

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Your favourite materials, tools and processes?
I love the whole process, coming up with designs, the workshop and the painting. The time in the workshop is particularly fun. Learning how to use different machines feels really cool.

I am still very much a beginner, but I’m getting more and more comfortable each week. I’m pretty hooked on his home made grinder!

Is there a philosophy behind your work?
I decided I wanted to make toys for other parents who want wholesome toys for their kids, and who value imaginative play.

I have a Steiner background, and that comes into it a lot. Simple toys made from natural materials give children the opportunity to use their imagination, which I value very highly as a parent and aunty, and also as someone who has experienced a lot of life through my imagination!

If I can get even one person to choose wood over plastic, I would be happy!

There is also the environmental aspect that comes into it. If I can get even one person to choose wood over plastic, I would be happy!

Describe your workspace:
I have two! One is my dad’s workshop in the most beautiful valley surrounded by kauri forest. While I work there, my dad looks after my boy, he is always close which I think is cool for him, and me.

The other is at home. I paint when my mum or sister babysit or after Maioha has gone to bed. That quiet evening time at my desk is pretty nice.





What are you currently listening to?
I always have a shuffle on including OCMS, Ryan Adams and Cat Power.

What’s your favourite childhood book and why?
I love any book with beautiful illustrations, for obvious reasons!

What are you reading now?
I am Malala and Animal, Vegetable, Miracle, (I read it over and over).

What would your advice be for those starting out in a crafty business?
I think I’m still collecting advice myself, so I’m not sure I have much to offer! I think a big one for me is not to make things too time consuming, if you want to make money. I am still mastering that one.



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What was the last handmade item you bought and what attracted you to it?
I did a green dollar trade, a set of farm animals for a handmade Waldorf doll. The maker, Silvercap Dolls is so talented! She has made a bunch of gorgeous clothes including a tiny knitted jumper!

What’s in store for 2017?
I’m honestly so excited to get better and better at my craft, and make new items! I would like to get faster and more efficient with my materials, source second hand timber so that I can make my toys more environmental and as affordable as possible while still making a wee bit of coin!

I will be working on some illustration prints too and getting back into designing stationary with my sister.

Check out Dean’s Workshop on Felt for more of Rosa’s beautiful toys and artwork, and follow rosamayrutherford on Instagram to find out about her upcoming giveaway later this month with Silvercap Dolls.


Purchase from Dean’s Workshop here »



deansworkshop polar bears

Calling future construction workers

Saturday, October 22nd, 2016

At least one of the Felt team (coughJocough) is seriously considering regressing to childhood so that they can own this awesome sandpit digger from Hebe. :-)


Perfect for sandpits or gardens, this wooden digger has a swivel seat and moving levers for controlling the bucket. All Hebe products are backed by a lifetime structural warranty, so they’re a great gift for active youngsters. Check out Hebe now.

Making it mauve

Tuesday, October 11th, 2016

This sweet wee country garden rose dress with a reversible bolero from Buttercup Babyz is made from crisp poplin and is sized for 0-6 months. What a cute outfit for spring walks!

buttercup_babyz blog

We reckon the perfect pairing for this frock is a cute wee friend, dressed to match. Purple Penny, by Nonnie-Joefish, is knitted from soft New Zealand alpaca and dressed in an adorable foliage-patterned frock and knitted cardigan.

nonnie-joefish blog

Simply creative play

Tuesday, September 20th, 2016

Beautiful, whimsical wooden toys from Dean’s Workshop

deansworkshop2 blog

deansworkshop blog


Purchase from Dean’s Workshop here »