Walk this way: Designing a great customer journey
From the moment a customer encounters your product or brand, to the point they are ready to buy, there’s a bunch of things you can do to make sure their path to purchasing from you is a smooth one.
Felt Tips
Keeping your accounts in order
The end of the last financial year and the start of the new one can be a stressful time, but it’s also a great time to review, plan, and make any changes you need to for the year ahead. Keeping your accounts in order throughout the year, filing your return on time, and putting plans in place to pay your tax can save you a lot of hassle, stress, and even money at the end of each financial year.
What we look for
Throughout the year, the team at Felt collates gift guides and collections, and selects items and shops to feature in our marketing emails and social media channels. So how do we decide what to feature?
Christmas Gift Guide stickers and shareables
Grab some gorgeous Christmas Gift Guide graphics to make your own social media posts. This year’s design by the talented Donna Robertson is super cute and captures a Kiwi Christmas perfectly – get it out there!
Words of wisdom from the Felt hivemind – Part II
Over the years we’ve asked sellers on Felt to share their advice about selling online, running a business, and living a creative life. The collective wisdom on Felt is invaluable, whether you’re already established, or just starting out. Enjoy the second instalment in a Felt Tips series, straight from our hardworking hivemind!
Commission increase from 1 August
From 1 August 2023, commission on Felt sales will increase to 8.5% – our first price increase since Felt began, 16 years ago. Listing fees will remain the same, so the day-to-day cost of having a Felt shop and listing products will not change.
Business expenses and how to claim them
Making things inevitably costs money. You spend on materials, tools, and classes, and sometimes the outgoings can seem endless. But when you’re making things to sell, these are the costs of doing business – otherwise known as business expenses! When you keep track of these costs and include them in your tax return, they reduce the amount of tax you pay.
2022: A Year in Review
It’s that time of year where we review what’s happened on Felt in the past 12 months and share some behind-the-scenes insights. This year it’s a look at Felt in the post-Covid period, from traffic and sales, to demographics and devices. Based on what we’ve observed, we’ve noted some trends and come up with some tips for you to try out in 2023!
Top tips to promote your Felt shop
It can be uncomfortable to talk yourself up, but when you promote your Felt shop, you’re also encouraging your customers to shop local, support small businesses, and invest in local creativity. Visitors to Felt often purchase from more than one seller, so promoting your Felt shop not only increases your own sales and profile, but pays it forward to other makers in the community. Everybody wins!
How to price your work
Putting a price on the things we make can be very difficult. We often sell ourselves short and end up losing money (or not making what we should) on our work. We forget that quality and originality can be more valuable to the right customer … Read more »