he label Odi was established by Audie Wilkinson at the age of just 15 in her first year of high school. The now Wellington based designer is a self made, self taught jewellery designer, who first established her signature leather earrings in her home town of Dunedin. Audie created her first leather earring design in 2001, and was discovered by an upmarket Dunedin fashion store. Since then, Odi's designs naturally grew into a well-established brand, stocking design stores and boutiques New Zealand wide, and selling Worldwide online.