iDear paper goods are made to make you smile! They're witty, cute, quirky and fun and are inspired by word play, everyday conversations and the occasional "dad joke".
We love the thoughtfulness of a hand written note and think receiving a card is extra special in this age of texts and emails. Our goal is make greeting cards that make people laugh and inspire them to put pen to paper and write to their friends and family.
A stationery business was always on the cards for Ali Hughes, a paper and word lover whose puns are always intended.
Unsure of what path to take after University it was amongst the greeting card stands at a bookstore that Ali had her lightbulb moment- she could make cards too.
From that moment on ideas for greeting cards were scribbled on whatever she had handy- scraps of paper, receipts, notebook pages and serviettes from the cafe where she worked.
Her ideas became iDear, a play on the wit of her cards and the start of a letter because Ali can't resist a pun.
3 1/2 years on and iDear has grown from those first scribbles to over 60 greeting cards and a range of paper goods, with ideas for new products constantly brewing.
All iDear products are dreamt up and designed by Ali Hughes and made locally in Auckland, NZ.
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