Frieda is the combination of the talents of two sisters, inspired by the way of life of two sisters.

Great Aunt Frieda and her sister lived their post war life frugally, never leaving anything to waste, making and creating what they could themselves. Living this life driven by the family motto - do it once and do it properly - they created homewares and clothes of quality.

Taking this sensibility and adding modern design, sisters Sarah and Anna create practical pieces that last. Focusing on things that carry you'll find hold alls, nappy bags and even Christmas stockings in their listing. Using as much of their material stash as possible and adding new colourful fabrics they will use every last scrap so as not to waste, just like Frieda.

Please enjoy!