In 2011 Nicky began researching the “big name” baby products on the market in anticipation of her first child’s arrival. She was horrified at the ingredients – minerals oil, parabens, petrochemicals and more which are harmful on the skin and body and frightening on a newborn.

Using her natural skincare hobby, she set out to create a natural balm that she could apply to her daughter’s body, bottom, scalp and face, doing away with a cupboard full of products. She created Simply Baby, 100% NZ made, 100% Natural and with ingredients that only have an active purpose in the product, ingredients that are honest & simple.