About Felt


Felt is New Zealand’s online marketplace for kiwi made goods and gifts – a place to buy beautiful, high quality products direct from the maker. 


Great stuff, made in Aotearoa   

Felt hosts the largest range of locally made products in New Zealand – gifts, homewares, toys, jewellery, art, accessories, childrenswear, and more. Shopping on Felt means you’re investing in your community, nurturing local creativity, celebrating Kiwi ingenuity and directly supporting small businesses, communities and families – that’s an epic way to shop! 

We keep it simple. One website for you to buy direct from thousands of Kiwi makers, 24/7.


Local, connected, and committed

Felt is entirely New Zealand owned and operated.

With more than a million visits annually, and tens of thousands subscribed to Felt social media and mailing lists, we’ve built a strong, supportive community and loyal following over 15 years of promoting New Zealand makers.

Felt is dedicated to raising the profile of New Zealand makers and designers, adding value to Kiwi made products, and engaging with our community. We love what we do and believe in what our makers do.


How it works

  1. Talented makers and designers all over Aotearoa list their creations for sale

  2. Thoughtful and discerning shoppers buy online direct from the maker through Felt

  3. Local makers thrive and we all make the world a little better