Be Your Own Hero is all about encouraging children to harness their own personal power, celebrate their uniqueness, and have lots of fun along the way.

Shelley is the maker/founder/one-woman-band behind Be Your Own Hero. A Mother of two young boys and founder of NZ’s first online zero waste store, she makes all the capes completely by hand from her home in Raglan - a small but vibrant community on the west coast. From her work alongside children in a professional capacity over a number of years, she developed a keen interest in child development and child-led play, and combines this with a long history of innovative creative work to form a brand focused exclusively on the power of play.

With over 25 years sewing experience, Shelley creates her capes with a lot of care and attention to detail - including various reinforcing techniques - to make sure they stand up to even the most energetic of superheroes.

Wear with confidence. Play with gusto. Be your own hero.