Beautiful clothing in beautiful fabrics all handmade in New Zealand

Welcome to Pure Genius Handmade Clothing

I have a background in the fashion industry and work as a patternmaker and dressmaker

My clothing is all designed and made entirely by me in my Auckland studio. I use mostly natural fabrics, but will occasionally use man made fabrics if I see something that catches my eye. I only buy small quantities of each fabric so you can be guaranteed of getting something fairly unique. All garments are made to a very high standard.

If you don't see anything here that is quite right, please message me and we can work on something tailored to your needs.