​Make your online presence Felt

Join ​New Zealand's online platform for Kiwi makers, producers, designers, artists and craftspeople to sell their work.

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    ​No monthly fees ​Top up and pay as you go
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    ​Personalised Your own shop address
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    ​Flexible List as much or as little as you like
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    ​Supportive ​​A friendly, local team that's happy to help
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    ​Homegrown ​​​New Zealand owned and operated

"I love Felt because it showcases a wonderful array of homegrown goodies! The quality is great and it's so easy to shop."

Low risk and affordable

Whether you have an established business or you're venturing into selling your work for the first time, Felt offers an easy platform to reach new customers and be found online – without breaking the bank.

High profile

With tens of thousands of followers on social media and subscribed to our emails, Felt has a strong, supportive community and loyal following, as well as affiliations with maker events, media, and like-minded businesses nationwide.

Local, connected, and committed

Felt is based in Christchurch and run by a small, enthusiastic team. We're dedicated to raising the profile of New Zealand makers, adding value to Kiwi made products, and engaging with our community. We love what we do, and believe in what you do.

What ​our sellers say


I like selling through Felt because it is a ready made selling platform that is professional, uniquely kiwi, and easy to use. ​
I love supporting local and, being a contributor, I get to tap into the established Felt customer base and enjoy the support that local network brings.

​​Jo Day, ​mcginns.felt.co.nz


Opening my Felt shop was the single most important thing I did to take my (expensive) hobby to the next level. ​I have made over 1400 sales on Felt and have my stuff in various galleries around the country. I have done almost no marketing – it’s all thanks to my online presence on Felt.

​Kelly Vize, kellyvize.felt.co.nz


Setting up and running my Felt shop has been straightforward and really affordable. I love the freedom I have for exploration and being part of a super supportive, strongly local community.

​Marian Smale, mariansmale.felt.co.nz

How Felt works


Make something. Whether it's fashion, food, furniture or fishing flies, if it's designed or made by you, you can sell it on Felt.


Sign up, set up shop, and list your creations. It costs 50 cents to list an item for four months. A 5% commission applies when the item sells.


​When someone buys your product, Felt sends you the order, your customer pays you directly, and you send their purchase to them.

Frequently asked questions

What can I sell on Felt?
If you created it and you live in New Zealand, you can sell it on Felt. Items listed on Felt must be made, produced, or designed by you.​
Learn more »

How much does it cost to sell on Felt?
A listing costs 50 cents and lasts for four months. To list your item in extra categories costs an additional 30 cents per category. When your item sells, Felt takes a 5% commission. ​Learn more »

Can I sell on Felt from outside NZ?
​No, Felt is only for ​New Zealand sellers. ​But if you see something you like, you can buy it from anywhere ​in the world! Learn more »

How does Felt promote my work?
As well as general visibility within the Felt marketplace, Felt creates gift guides and catalogues, promotes products through social media and email marketing channels, and offers a range of opportunities for sellers to advertise, collaborate, exhibit, and market their workLearn more »

​What happens when I ​make a sale?
​When someone buys your product, Felt sends you an email notification of their order, your customer pays you directly, and you send their purchase to them. Simple! Learn more »

How do people find my shop?
​You get your very own Felt shop address to send customers directly to your products. You can use this to promote your shop on social media, business cards – wherever you would use a website address. Learn more »

"Local makers are amazing and Felt makes them easily accessible. They produce high quality, affordable craft and great personal touches. I want to support NZ made and local business as much as possible. Great for us and great for the economy!"

Felt is for Good

Felt believes in using business as a force for good. We trade just like a regular business, but we do it to try and make the world a better place. There are three main ways that Felt does good:

Supporting Creatives

Felt helps local creative people to build lifestyles and livelihoods that they love. Selling creative work is a full-time job for some and a hobby for others.

Local Economies

Every dollar spent with a local business like Felt goes around 2.6 times further than the same dollar spent in big stores. This benefit goes directly to local sellers.

Sustainable Production

Many Felt sellers use ethical and sustainable materials in their goods, and Felt encourages this by actively promoting sustainable items.

Last year, 366,000 online shoppers visited Felt looking for beautifully crafted items like yours, and Felt exists to help them find you!