How can I promote my shop?

Felt provides a marketplace platform for you to market and sell your products directly online. We encourage sellers to market their shop using their Felt shop address (

You can link to your shop from your blog, Facebook page, Pinterest boards, Twitter account or other social media pages, display your shop address on your market stall and print it on your business cards. Most of Felt’s successful sellers do a lot of promotion themselves – real-world promotion is key to achieving good online sales.

Felt promotional material

We’ve done some of the legwork for you with our own range of convenient and great looking Felt promotional material. Check out the range and order yours here »

Print and online advertising

Felt facilitates various advertising opportunities throughout the year for our sellers, in print and online media. These opportunities are advertised via our sellers’ newsletter, Felt Tips, and in the Facebook group Felt Sellers. You can purchase a spot in these advertisements and feature an image of one of your products and your shop name. We are always reviewing publications to advertise in, so advertising opportunities are always coming up.

Search engine optimisation

In general, Felt shops and listings tend to get fairly good rankings because of Felt’s size and the way it is structured, but there are several things you can do in your shop to improve your searchability.

Fill out your shop name and shop header – these are your shop details under Shop Admin. When Google lists your shop in search rankings, these are displayed as the page title and description. Make sure the first two sentences or so of your shop header contain your most important keywords.

For your listings, write good descriptions with plenty of relevant search terms, and include your most important keywords in both the description and keywords fields.

If you are also promoting your Felt shop address, this will help with those rankings too. One of the factors Google is believed to use in its algorithm is incoming links – ie. the more people clicking your shop address, the more popular it becomes in the rankings.

Other than those specific SEO tips, a generally well-presented, well-stocked shop will help, with plenty of detail and as much of your shop information filled out as you can.

Tips for being noticed on Felt

A great image – good photography is one of the most important factor in shop success – we cannot emphasise this enough. Beautiful, high resolution photos are more likely to entice a buyer to click through to your listing, and they’re also far more likely to be picked for showcases, gift guides and editorials, both on Felt and beyond. Avoid composite images and watermarks as these make it difficult for us to promote your work. When we select listings to use in features, we base it on the quality of the items and photographs, and how well they fit the theme we have in mind. However please bear in mind as we have over 2000 sellers on the site, we aren’t able to regularly promote everyone, though we do our best to be fair. Find more tips on taking great photos here:

Keep it fresh – adding new listings to your shop on a regular basis keeps your shop looking active and your listings higher in the browse pages on Felt. List your items separately to maximise your visible presence – we do not recommend listing multiple items in one listing. Your listing title, description and keywords are all used by Felt’s search function to find relevant results. When you write a listing, think about what your customer might search for, and make sure the most important words are in all three fields. Here are some tips for writing a great listing description:

Tell Facebook about it – we have a fabulous public Facebook group where you can post directly about your work:

Tell Instagram about it – make sure your Insta profile links to your Felt shop, and you include your shop URL in your posts.

Tell us about it – we love to hear what you’re up to! Events, exhibitions, exciting milestones – if you’ve got news for us, we want to hear it… and it might just make it onto the homepage or our social media. Connect with Felt on Twitter, Facebook or Instagram so we can add you to our networks.Don’t forget we’ve got some Felt Tips ideas here:

…and some products to make your shop promotion easy, here:

If you have any questions about promoting your shop, please contact us.