Can I change my shop name?
If you would like to change your username, please contact us. We’ll work though criteria and availability with you and help you decide on a new name that works. Your new username can be up to 15 characters, with no spaces, capitals or punctuation apart from a hyphen or underscore.
Remember that the URL for your shop will also change when you change your username, so you’ll need to update any external links to your shop. An alternative if you have changed your business name may be to start a new shop and put a notice in your header and profile of your old shop to avoid confusing your customers.
If you have any more questions please contact us.