Felt Tips

Which path leads to a purchase?

From the moment a customer encounters your product or brand, to the point they are ready to buy, there’s a bunch of things you can do to make sure their path to purchasing from you is a smooth one. Commonly known as a customer journey, there are distinct phases a customer travels through to reach you, and every point in that journey is both a point at which you could lose them, and an opportunity to make their journey easier.

Keeping your accounts in order

The end of the last financial year and the start of the new one can be a stressful time, but it’s also a great time to review, plan, and make any changes you need to for the year ahead. Keeping your accounts in order throughout the year, filing your return on time, and putting plans in place to pay your tax can save you a lot of hassle, stress, and even money at the end of each financial year.

Business expenses and how to claim them

Making things inevitably costs money. You spend on materials, tools, and classes, and sometimes the outgoings can seem endless. But when you’re making things to sell, these are the costs of doing business – otherwise known as business expenses! When you keep track of these costs and include them in your tax return, they reduce the amount of tax you pay.

2022: A Year in Review

It’s that time of year where we review what’s happened on Felt in the past 12 months and share some behind-the-scenes insights. This year it’s a look at Felt in the post-Covid period, from traffic and sales, to demographics and devices. Based on what we’ve observed, we’ve noted some trends and come up with some tips for you to try out in 2023!

Top tips to promote your Felt shop

It can be uncomfortable to talk yourself up, but when you promote your Felt shop, you’re also encouraging your customers to shop local, support small businesses, and invest in local creativity. Visitors to Felt often purchase from more than one seller, so promoting your Felt shop not only increases your own sales and profile, but pays it forward to other makers in the community. Everybody wins!

Meet the Felt team

Felt is based in Christchurch, New Zealand, and run by a dedicated team of four: Lucy, Marcel, Jo, and Blake. For Felt’s birthday, the team stepped out from behind the website to answer some questions about what they do, why they do it, and what it’s like to work on Felt.