Featured Seller: Cranberry Dreams

Originally from the United States, Londi Luce has lived in France for the last 15 years, where she created pieces for boutiques, artisan markets and art galleries around the world. Londi now calls Auckland home, and her ornaments can be found in her Felt shop, Cranberry Dreams.

Snowflake Ornaments by Cranberry Dreams

What do you make? Christmas ornaments and wearable art jewellery.

How did you get into your craft?
About thirteen years ago, I was feeling a strong need to get back in touch with jewellery fabricating; however I was lacking the tools and space to start such an adventure. With the holidays approaching, I decided to experiment with making bulbs, but still wanted something that would fulfill my desire to touch and look at metal.

I started working with glitter, but still needed to feel something more natural; this is where sand came in! I developed a mix and a technique and got busy creating! After years of trial and error, I ventured into the world of craft shows, where I was successfully received and then began selling online!

Your favourite materials, tools and processes?
Sand, glitter, wood, paint, wool, felt, zippers, metal, gems.

Rose Coloured Ornaments by Cranberry Dreams

Is there a philosophy behind your work?
Reduce, reuse, recycle, re-inspire, and refashion!

Do you have formal training or qualifications in your craft?
I’m a third generation jeweller. My father is a master goldsmith; his mother was a jeweller and her father as well. I was lucky to be born in to a family full of talented artists and grew up with both a jewellery shop and pottery shop in my home. The feeling of melting or manipulating metal, touching stones or having my hands dirty with clay has always stuck with me!
galleryI started making jewellery at a very young age. When I was little, my mother bought my brother and me little pocket knives and bars of soap for us to carve. By the time I was 16, I was soldering, sizing and wax carving, to which I took a real liking. Today I have incorporated these skills into my Cranberry Dreams shop, as well as my unique jewellery that you can also find here on Felt as Chic Boutique!

If you were a crafty superhero, what would your name and superpower be?
Artease-a : ability to push the unique from the ordinary.

What inspires you?
I am really just a kid at heart, inspired by tradition, nature, lighting, flowers, anything from a rock to a grain of sand – a piece of gold to a piece of glitter! (You will see what I mean at Christmas!)

"I like my Christmas ornaments looking and smelling edible – with sweet touches of cinnamon, punchy peppermint twist..." – Londi Luce, Cranberry Dreams

I love to cook and bake (don’t like the calories), and it is reflected in the work I do as well as my titles. I like my Christmas ornaments looking and smelling edible – with sweet touches of cinnamon, punchy peppermint twist and delicate forms of nature! I call my jewellery “wearable art” or “eye-candy.” Everything I make is strongly influenced by my many years in France!

What was the last handmade item you bought? A beautiful handmade gift card.

Christmas Ornaments by Cranberry Dreams

A favourite quote:
Oh, I have too many, but some of my faves would have to be from Maya Angelou; my favourite is too long, “Every Woman Should……” Here are some others though!

“Life is pure adventure, and the sooner we realise that, the quicker we will be able to treat life as art.” ― Maya Angelou

“When you learn, teach, when you get, give.” ― Maya Angelou

Your favourite childhood book? Where the Red Fern Grows

What are you reading now? Anything Considered by Peter Mayle

White Ornaments by Cranberry Dreams

Have a browse in Cranberry Dreams to make sure your Christmas tree looks its best this year, and if you leave a comment below, you’ll also go in the draw to win a set of two large and two mini snowflake ornaments made by Londi. The draw is open to New Zealand residents only until Friday 7 December.

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25 Responses to “Featured Seller: Cranberry Dreams”

  1. LONDI LUCE says:

    Thank you so much for the Feature, it’s beautiful!

  2. Foxy G. says:

    Congrats on a great feature. Londi is an amazing artist. Each ornament or necklace she creates is a true work of art. And so is she!

  3. Marcel says:

    Congratulations! this feature is so beautiful! I’am Londi’s partner and can definitely vouch that her work is incredibly stunning and so unique, not to mention the exquisite detail thats goes into each piece. She really is one talented lady! I look forward to decorating our tree soon :)

  4. The ornaments are what makes it so beautiful! Wow! Love your work.

  5. What a devine read and absolutely scrumptious decorations – I felt hungry at all the descriptions of your unique creations Londi Luce… gorgeous photography also. Gave me a little Christmas buzz!

  6. Carmen W says:

    Great work Londi. Your decorations are beautiful.

  7. Kris Walsh says:

    Beautiful work! They look good enough to eat…

  8. Oh my gosh they do look good enough to eat! Like little pastries for your christmas tree :)

    Stunning colours too!

  9. Tania says:


  10. Jean Caldwell says:

    Love your work, Londi. I’m from Northern Ireland so won’t be eligible for your draw :-(

  11. Tonya says:

    Londi they are beautiful.

  12. LONDI LUCE says:

    Ha ha ha!!! TY everyone for the lovely comments! :) I’m sorry some of you can not enter the draw,…. I thank-you for taking the time to read and post here!

  13. Eunice says:

    So Beautiful
    I can imagine these on a garland in my window over looking the river on a cold winter’s day.


  14. Lauren Frazerhurst says:

    My girls think these are the most beautiful decorations!

  15. This looks great Londi! You know I’m a big fan of your work. You deserve this feature. Wishing you all the very best.

  16. LONDI LUCE says:

    Thanks Cathy! Nice to see you here!

  17. Wendy says:

    Absolutley stunning creatiions Londi and enjoyed reading your article

  18. Kristin says:

    Lovely feature Londi…beautiful ornaments!

  19. Michelle says:

    Beautiful ornaments!!

  20. dahl says:

    gorgeous stuff!!!!

  21. Catherine says:

    Londi, your craftiness gets better everyime I look at your work…cso clever :)

  22. Krishenka says:

    Fabulous review and I had the pleasure of doing a feature on Londi some time ago. Her work is beautiful just like her, whoever wins is one lucky duck . Miss you my friend xx Good luck to all

  23. LONDI LUCE says:

    Thanks so much for stopping bye here Chrissie! Miss you too my friend!

  24. [...] Featured Seller profiles for 2012 were: Cranberry Dreams, Bron Alexander, Rochelle Andrews, Hedgehog Art, Dudo Design, Brighton Mine, Emma Makes, Alexandra [...]

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