Featured Seller: Rochelle Andrews

Wellington fine artist Rochelle Andrews has an eye for vintage, drawing her inspirations from the romantic Baroque, Regency and Victorian periods, Art deco and Art Nouveau styles – not to mention the roaring twenties, the fabulous fifties and the sexy sixties. Whilst Rochelle works on establishing her name in the art world, her Felt shop houses a collection of mini artworks in the form of greeting cards.

'Vintage Bird' Tui card by Rochelle Andrews

What do you make?
I make lovely vintage style greeting cards. I do little paintings which I scan and get printed onto beautiful textured card similar to old postcards.

How did you get into your craft?
I’ve been a fine artist painter for about 17 years so that coupled with my love of surface print design was what got me started wanting to design my own compositions. I just decided to start drawing out some ideas and the creative juices flowed!

Do you have formal training or qualifications in your craft?
I have a Bachelor of Design in Illustration which I studied in Wellington. I graduated in 1996.

"I’m inspired by textile designs, vintage posters, antiques, interior design as well as all the travel I’ve done." – Rochelle Andrews

What inspires you?
I’m inspired by textile designs, vintage posters, antiques, interior design as well as all the travel I’ve done. That can’t help but influence you. My favourite design eras are Art Nouveau and Art Deco, the Renaissance, Rococo and art and design from the 1950s and ’60s.

Your favourite materials, tools and processes?
I usually paint in acrylics on canvas, just the same as my fine art. It’s a medium I know well!

Rochelle's workspace and inspiration board

Is there a philosophy behind your work?
I just love to create images that make me happy and others happy when they see them. That’s the great thing about imagery.

Describe your workspace:
I paint in a large porch in a 1930s house with beautiful pastel Art Nouveau leadlight windows. The light is wonderful. I store my cards and envelopes in a gorgeous Indian colonial style cupboard which I bought when we left Dubai, where I grew up. I’ve painted it antique white so it looks like a French armoire. I like everything to be tucked away behind beautiful doors to keep clear of clutter because I work at home. I have some of my original ‘Vintage Bird’ images up on the wall above my bed which go really well with the vintage 1950s peacock pillowcases I bought at the Shabby Chic Market in Christchurch.

Five words that describe your mind:
Analytical, creative, precise, practical, a dreamer!

Rochelle's Indian colonial style cupboard, painted antique white to look like a French armoire

Your favourite feedback from a customer:
I took it as a compliment that I’ve had three people I know tell me in the last two weeks that they chose a card off the card stand because they loved it and realized after buying it that it was my product!

What are you currently listening to? YRLK From Blue to Green

Recommend an album: Babel from Mumford & Sons

Your favourite childhood book? The Cat in the Hat

What are you reading now?
I love my Bible. It keeps me sane with its pearls of truth.
Your hero/heroine: I know it’s a bit cliché but Jesus.

What was the last handmade item you bought?
A 1950s style dress. I love it. I feel like a pin-up girl when I’m wearing it.

Where do you hope to be in five years’ time?
Maybe I’ll move into designing textiles, incorporating my art into the designs. I’m known for my paintings of flowers and gardens with beautiful light. Of course I’d love to be more well known in the art world. I’m starting to enter the investment art category which is exciting.

'Vintage Bird' cards by Rochelle Andrews

Visit Rochelle’s Felt shop to stock up on gorgeous greeting cards, and if you’re in Wellington, head along to her upcoming solo exhibition at Exhibitions Gallery in Brandon Street, running for two weeks from 8 November. Leave a comment below and you’ll be in to win a set of six beautiful vintage bird cards. The draw is open to New Zealand residents only until Friday 9 November.

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16 Responses to “Featured Seller: Rochelle Andrews”

  1. lovely interview and beautiful art!

  2. Rhonda says:

    Thank you for sharing. Your work is beautiful. As I’m a fabric addict your work reminds me of Arthur Sanderson, gorgeous big blooms and stunning birdlife. Love it! Maybe you should try textile design aswell in the future??? All the best Rochelle, you’re clearly very talented.

  3. amy says:

    stunningly beautiful!

  4. Beth says:

    What lovely work, and you work space looks so inviting!

  5. Tracey says:

    Wish you exhibition was in Auckland. Would love to see your work

  6. Des says:

    Great article Rochelle, your art is amazing. I love the 1950s rose card collection.

  7. Lisa says:

    Beautiful work. Looking forward to the exhibition :-)

  8. Fiona says:

    Beautiful beautiful work, i love the feel of it

  9. Nikki says:

    So very glad Felt shared you Rochelle!! What a talent, and what beautiful pictures :-)

  10. Christine says:

    Totally stunning ♥♥♥

  11. Christie says:

    I love the colours in the cards. Beautiful!

  12. Connor baker says:

    Fabulous work!!

  13. Holly says:

    Wow! I have searching high and low for a print of a Tui just like yours! I want to display it in our lounge alongside one of a kea, as to me both birds symbolize the north and south islands – where we are living now and where we have come from. Would you consider selling a print of the Tui?

  14. Rochelle says:

    Hi Everyone who commented! Thanks for all your encouragement and lovely feedback.

    Hi Holly. Please contact me through my felt page if you would like me to organise a print for you. I could find out the size and other info from you then organise a ‘product’ sale through my Felt shop.


  15. Kate Gray says:

    Hi Rochelle
    Just want to congratulate you on your talent and thank you for sharing it. I’ve been in love with your art since I saw your amazing flower paintings in a Wellington Gallery. Can’t afford the big ones but will now seek out the stationery! Cheers.Kate.

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