Using Keywords Effectively

As well as the written description of your product, Felt allows 10 keywords or tags for each listing which are used by the search function.

Coming up with keywords is not always as easy as it sounds. Use a thesaurus. Use a dictionary. If your product has an alternative name or if there’s a common typo or mis-spelling of the name of your product, include it as a keyword.

Think about:

• Colours – what’s the dominant colour of your product? Does it have secondary colours?

• Style – funky, elegant, techno, emo, classy, casual, sporty…

• Texture or pattern – rough, smooth, soft or grainy… stripy, spotty, floral…

• Materials – wool, paper, cotton, wood, metal…

• Properties – warm, strong, durable, delicate…

• Size/volume/quantity

• Potential uses

• Occasions – Valentine’s Day, house-warming, Mother’s Day, wedding or 21st…

• Who would it appeal to? Gardeners? Sports fans? Movie buffs? Kids?

To make the most of your keyword allowance, use a selection of ideas from the list above – ie. maybe keywords 1 and 2 are colours, 3 is style, 4 is textures, 6 and 7 are materials, 8 is an occasion it could be appropriate for and 9 and 10 are people it might appeal to.

Devise a system that works for your product and use it to keep your shop consistent and speed up your listing process.

Leave a Reply