Felt is about to embark on our biggest adventure yet, and we want you along for the ride! On August 12, we’re launching our very first equity crowd funding campaign, raising capital to take Felt to the next level. Watch the video above for the announcement from Felt’s founder, Lucy.
We’re really excited that crowd funding is an option for Felt because we love the idea of our shareholders being the people whose passion for making and love of local we see every day. We could have followed a more traditional investment path, but our community has been behind us from the start, and we want to give you the chance to own a piece of Felt – it’s a natural fit for Felt’s business model and ethos.
We’ll have an investment document and more information for you soon, but here’s our plan, in a nutshell:
We are offering up to 22% of Felt to our crowd (that’s you!), and we’re aiming to raise $350,000.
Our campaign will be run through PledgeMe, a New Zealand owned crowd funding site who are super supportive and really know their stuff – they’ve just successfully completed their own second round of crowd funding crowd funding.
Over the next three weeks we’ll be posting information about how you can become a Felt shareholder. If investing in Felt sounds exciting to you, join our special campaign mailing list to stay in the loop as we count down to launch day.