Emmaline Bailey, the talented hand behind the striking images of Bailey’s Alchemy, is a self-taught artist. Born and raised in Auckland, Emma enjoys drawing, painting and making jewellery (her second love after her art) and she also has a huge interest in interior design. Her dream goal is to have a shop in a few years. (She’d prefer now, but good things take time!)
What do you make?
Art prints, cards and apparel with my original artwork and, at times, hand-made crystal jewellery.
How did you get into your craft?
A few years ago I was in a bit of a rut. Working full time in a dead end job that wasn’t inspiring me. I would get up, go to work then come home, have dinner and watch TV. I had lost touch with my creative side. I decided I needed a change and so I quit my job to paint full-time. It was a bit of a big step and for a while, it was fine and I was happy painting again, but I needed a regular income.
One night I was brainstorming with my partner and Bailey’s Alchemy was born (then Bailey and Bailey Designs) Which started off as handmade jewellery and paper-goods. Ever since then it’s all fallen into place with a lot of patience and dedication. And now I’ve incorporated more of my artwork into the brand with art prints and printed apparel.
Do you have formal training or qualifications in your craft?
No, but I have always drawn, ever since I could hold a pencil. It has always been a part of my life and I think it has a lot to do with the fact that my whole family (and some close relatives) are artistic or creative in some way.
Through high-school I was more focused on my art but I only became serious about it as a profession almost five years ago. Art school never seemed “right” for me.
What inspires you?
I get inspiration from almost anything, and aspects of my life. It’s more about a feeling I get from images that I come across on the internet or while flipping through a magazine. It’s usually a face that intrigues me and evokes an emotion. They say the eyes are the windows to someone’s soul, this is what I look for. Plus seeing other super talented people doing creative things motivates me as well.
Is there a philosophy behind your work?
Not really. I draw/paint what comes to mind but usually I try to create beautiful images with traditionally pretty elements such as kittens and flowers, but the twist is that I fuse them with more macabre things like skulls and anatomical body parts.
Describe your workspace:
Organised chaos filled with a bounty of art supplies.
Five words that describe your mind:
Optimistic, dreamer, loony, passionate, eccentric
Your favourite feedback from a customer:
I love all of the feedback I get but its amazing to know how much I inspire others to pursue their art. That really makes my day!
A favourite quote:
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou.
Do you have any pets?
No. But would love to get adopt a dog one day.
What was the last handmade item you bought and what attracted you to it?
Candles from Trio Soy Candles. Oh my gosh, they are divine and smell so yummy! I have quite the collection!
To see more of Emma’s beautiful and intriguing work, make sure you stop by her Felt shop Bailey’s Alchemy.
Emma has very kindly offered us this appealing and colourful floral digital art print (below), as a prize for one lucky Felt blog reader. To win this gorgeous prize just leave a comment telling us what you like about Emma’s story and her work. The draw will be made on Friday 30 January and is open to New Zealand residents only.