Halfway between art and play


What do you get when you cross a background in Communication Design with the arrival of a little one to entertain and educate? Gorgeous magnetic wallscapes by Dunedin-based hjrd Design, which are now available on Felt!

“My recent design projects have evolved from a transition from working professional to new parent where our space is shared with the delightful chaos of a growing child. I wanted to design something halfway between art and play for rooms in our home.”

Inspired by a love of all things natural and nostalgia for the simplicity and wonder of childhood, each magnet set is unique, made by hand from scraps of wallpaper, wrapping paper, pre-loved buttons and other thrifted materials.

They’re designed to be interactive and feed the imagination, and can be used on any metallic surface. Walls painted with magnetic paint provide the perfect blank canvas. These are a fabulous Christmas gift idea or stocking stuffer and are available from hjrd Design on Felt.


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