Advertising opportunities for Felt sellers


Felt offers subsidised opportunities for Felt sellers to advertise collectively, giving you a range of options to feature in Felt promotions without breaking the bank. If you've never tried advertising before, this is a great place to start!


The 2023 Christmas Gift Guide


The Felt Christmas Gift Guide is loved by buyers and sellers alike, generating our best traffic and sales every year, and proving consistently popular in social media posts and emails. 

Sales on Felt more than double during this period, and visitors to our Christmas Gift Guide are nearly twice as likely to make a purchase! We’re looking forward to a wonderful Christmas, and we want you to be part of it!

Applications are now open for you to be featured – read on to find out more about the options available or head straight to the application form.




Here's how it works:



  1. Apply below to feature in the curated pages of the online Christmas Gift Guide. There are four ways you can feature, and it's free to apply – you'll only pay for a feature if your product or shop is selected.
  2. We curate the Christmas Gift Guide based on your application and products listed on Felt. Make sure your shop is stocked up and your images are shipshape!
  3. If you are selected, we send you an invoice for your feature, based on what you’ve applied for. If you're not selected, no invoice!

Apply now




What are the options?



Product Inclusion in the Gift Guide, $49

One of your products included in one of our Gift Guide collections for the duration of the Christmas period.
Apply now »

Visitors are twice as likely to purchase from Gift Guide pages as from other areas of Felt, and the average order value during November and December in 2022 was $65. You can apply as many times as you like to have multiple products featured!


Showcase Feature, $89

Your product featured in a curated showcase – premium placement, visual impact, and a direct link to your product! Apply now »


Curated showcases at the top of each section of the Gift Guide will show eight handpicked items from various shops, selected for their visual impact as a collection.

In each section of the Gift Guide, up to three curated showcases will be in rotation throughout November and December. Each showcase of eight items will be shown to at least one in every three visitors to that page.

With every Showcase Feature, you’ll also get guaranteed inclusion of one of your products in the Gift Guide, valued at $49.

  • Product inclusion in a showcase of eight items on a relevant page of the Gift Guide
  • Direct link to one of your product listings
  • Shown to one in every three visitors to that page
  • Live for the duration of the Christmas campaign (November–December)
  • A guaranteed product inclusion in the Gift Guide, valued at $49


Maker Story, $189

Everybody loves a good story! Prominent placement of your story, with a mini shop directly linked to your shop.
Apply now »


Knowing the story behind a product and meeting the maker (even virtually) can make a big impact on buyers. These mini articles are a personal touch, introducing you and giving a little peek behind the scenes at what makes your products special.

In each section of the Gift Guide, up to five Maker Stories and Banners will be in rotation throughout November and December. If you’re selected, your story will be shown to at least one in every five visitors to that page.

We’ll help you to craft a compelling headline and a 70-word paragraph about you and your work. Using guidelines and tips from us, you’ll provide a quality image of you at work, and then we’ll put it all together with at least three listings from your shop.

With your Maker Story, you’ll also get guaranteed inclusion of one of your products in the Gift Guide, valued at $49.

  • Prominent placement on a relevant page of the Gift Guide
  • Mini shop showing at least three products from your shop, directly linked
  • “View the shop” link to your shop
  • Shown to one in every five visitors to that page
  • Live for the duration of the Christmas campaign (November–December)
  • A guaranteed product inclusion in the Gift Guide, valued at $49


Banner, $189

Prominent placement of a custom-designed banner, linking directly to your shop or chosen product listing.
Apply now »


In each section of the Gift Guide, up to five Banners and Maker Stories will be in rotation throughout November and December. If you’re selected, your banner will be shown to at least one in every five visitors to that page.

All you need to provide is a quality image of your product(s), using guidelines and tips from us. We’ll help you craft a headline and call to action, and put everything into our banner format for you – easy!

With every banner, you’ll also get guaranteed inclusion of one of your products in the Gift Guide, valued at $49.

  • Prominent placement on a relevant page of the Gift Guide
  • Direct link to your shop or chosen product listing
  • Shown first to one in every five visitors to that page
  • Live for the duration of the Christmas campaign (November–December)
  • A guaranteed product inclusion in the Gift Guide, valued at $49


Christmas Combo, $249

A Showcase Feature, your choice of a Maker Story or Banner, and at least three of your products included in the Gift Guide – a total value of $327. Apply now »




How do we select items and shops to feature?


Selecting items to feature is as much an art as a science. There are some standard things we look for in any item we feature:

  • Quality photos
  • Detailed descriptions of items and their story
  • A well-written seller profile
  • A well-stocked shop, or multiples of items available

Read more about what we're looking for here »

There are many excellent items and sellers to choose from, and it can be a challenge to fit everything in in a way that works – whether aesthetically, thematically, or just in terms of space. By providing detailed information about what we’re looking for, we try to give everyone a fair chance to be carefully considered for selection, and represented in the best possible way.

Make sure you're in with a chance to be featured!


Apply now